Lion Survival Story: Ron Magill Author Visit | Event Marketing & Content
This 3-page flyer, designed for an author event featuring Ron Magill, highlights my proficiency in copywriting and event promotion. I focused on crafting a compelling story about K'wasi, a lion cub, using language that resonates with the target audience. The flyer showcases my ability to create persuasive copy that drives event attendance and generates brand awareness. My expertise in content writing and digital marketing ensures that your message is both impactful and easily discoverable. I leverage SEO keywords and content optimization techniques to maximize visibility and engagement. This project demonstrates my skills in creating high-quality content that achieves specific marketing goals.
Event Details and Credibility: The first page serves as the event's introduction, prominently featuring Ron Magill's name, the date and location (April 3, 2025, at the SWSH Media Center), and his title as Communication Director at Zoo Miami. Including a quote from Mireya Mayor and the "Editors' Pick" badge lends credibility and highlights Magill's recognized expertise in wildlife. The 'Consider it Booked' tagline adds a playful touch and encourages immediate action.
Setting the Stage: The second page introduces the book's title and core themes – survival, fear, and family – immediately capturing attention and establishing the narrative's emotional depth. The bold typography and evocative imagery of the lioness and cub create a strong visual hook, enticing students to attend.
K'wasi's Journey, Author, and Emotional Connection: The final page combines the inspiring story of K'wasi, a lion cub who overcame adversity, with information about Ron Magill and the emotional intelligence conveyed in his writing. Including a quote from the author adds a personal touch and reinforces the book's message of resilience. The placement of the quote near a photograph taken by the author creates a direct connection with the audience.