see what’s blooming at year of the rat 🌸

This Spring 2025 collage is a little peek behind the scenes at how I bring together the collections for year of the rat (yotr), my virtual boutique + bookstore (yotr.online). it's about finding those special pieces – whether a unique designer item or a captivating book (porque no los dos??) – and sharing them with a community that loves thoughtful finds as much as I do.

Putting this visual together lets me play with colors and textures, imagining how these pieces can come together to create a beautiful story for the season. You'll see that same care and attention in the selection of items available on yotr.online (with the fashion treasures waiting for you via the embedded Depop link!). It's about more than just selling things; it's about sharing a love for enduring style and conscious choices.

Creating these collages and curating the collections are some of my favorite things to do, and it all comes together on our little online space, yotr.online. I love connecting with everyone who finds their way to yotr, and I hope this little glimpse into Spring 2025 brings a smile to your face.

Key Skills Demonstrated:

• Brand & Identity-

  ✰ Brand Color Palette Development & Application

  ✰ Brand Identity & Voice

  ✰ Branded Packaging Design & Implementation

• Content Creation & Strategy-

  ✰ A/B Testing & Analysis

  ✰ Audience Feedback Integration (Content Tailoring)

  ✰ Canva for Collage Creation & Design

  ✰ Content Direction (TikTok)

  ✰ Digital Content Creation

  ✰ E-commerce Content Creation

  ✰ Educational Content Creation

  ✰ Social Media Content Creation (for Instagram, Facebook, Pinterest)

  ✰ TikTok Content Ideation & Strategy

  ✰ Visual Merchandising

  ✰ Visual Storytelling

• Community Building & Engagement-

  ✰ Community Building (Social Media)

  ✰ Engaging Diverse Audiences

  ✰ Engaging Gen Z Students in Marketing Initiatives

  ✰ Influencer Marketing & Networking

  ✰ Offline Community Building (QR Code Tagging)

  ✰ Organic Community Building (Word-of-Mouth Marketing)

  ✰ Partnership Development

• E-commerce & Sales Management-

  ✰ Cross-Listing Management via Vendoo to: Vestiaire Collective, Mercari, Poshmark, Vinted, eBay, Grailed, Etsy, Facebook Marketplace, Shopify

  ✰ Excel for Financial Tracking and Pricing

  ✰ Primary Sales Platform: Depop

  ✰ Squarespace Website Management (e-commerce functionality)

  ✰ Website Development & Management

• Marketing & Analysis-

  ✰ Competitive Analysis

  ✰ Google Workspace (Gmail, Drive, Docs, Sheets, etc.) for Business Operations

  ✰ Marketing Analytics

  ✰ Pinterest Marketing

  ✰ Sticker Design & Production for Marketing

• Personal Skills-

  ✰ Clear Communication

  ✰ Collaborative Marketing Strategy

  ✰ Passion for Fashion, Film, Counterculture

• Sourcing & Curation-

  ✰ Aesthetic Curation

  ✰ Identifying Emerging Trends

  ✰ Research & Trend Analysis

  ✰ Sourcing Rare & Vintage Items

  ✰ Strategic Inventory Curation

• Styling-

  ✰ Personal Styling Services

  ✰ Style Development

  ✰ Wardrobe Consultation

• Target Audience Understanding-

  ✰ Niche Market Engagement

  ✰ Target Audience Understanding

  ✰ Understanding of "Cool Girl Cult" Demographic